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Healthy products, individual portions and shelves adapted to the elderly are some of the changes.

The aging of the population is creating new market niches that the consumer industry wants to exploit.

Spanish commerce looks at Japan as a reference for the future consumer. Increasingly older consumers and people who live alone mark some of the profiles that will grow in the coming years. This is happening in Japan and is happening progressively in Spain, as a consequence of a population pyramid in which the elderly predominate and households with children, once the driving force of consumption, tend to be the exception.

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